BMW Achieves Milestone: Delivers 500,000th Certified Pre-Owned Vehicle
BMW of North America today announced a significant milestone for its Certified Pre-Owned (CPO) Vehicle Program, delivering its 500,000th certified pre-owned BMW to a retail customer.
BMW of North America introduced its CPO Program in 1996, and has consistently maintained its luxury market-leading position for the past seven years. In 2006, a record 80,373 BMW brand CPO vehicles were sold, an increase of nearly 10 percent over 2005.
“It’s amazing that we have been selling Certified Pre-Owned BMWs for more than a decade,” said Bill Bates, Manager of Pre-Owned sales at BMW of North America.
“The success of the Pre-Owned BMW business is a textbook example of what happens when there is a true partnership between BMW dealers in the United States, the sales company (BMW of North America), the finance company (BMW Financial Services).”
Bates also notes that consumers are increasingly recognizing CPO vehicles as a low-risk, high-reward proposition.
Certified Pre-Owned BMWs offer a number of benefits to the customer including:
* Every Certified Pre-Owned BMW is backed by a special BMW Protection Plan which provides coverage for up to two years or 50,000 miles (whichever comes first);
* The Warranty is administered by BMW of North America, LLC, ensuring that covered repairs are performed by BMW-trained technicians using only genuine BMW replacement parts;
* To be eligible for enrollment in the Certified Pre-Owned Vehicle Program, vehicles must be in service for at least six months or have less than 60,000 miles on the odometer and must pass extensive certification checks by BMW factory-trained technicians; and
* Certified Pre-Owned vehicle owners are given around-the-clock roadside assistance protection at no additional cost.
The BMW CPO Program holds the luxury segment “Best Residual Value Award” in 2007 from the industry bellwether Kelley Blue Book.
