BMW GROUP (USA) Reports Increase in February
BMW Brand Sales increase 15.2 Percent Due to New Products. All-New MINI on the Market Since February 17.
The BMW Group (BMW and MINI brands combined) reported February sales of 24,642 vehicles, an increase of 11.9 percent over the 22,018 vehicles sold in the same month of 2006. Year-to-date, BMW Group sales increased 5.0 percent, to 46,453 vehicles versus the 44,236 sold in the first two months of 2006.
BMW Brand Sales
BMW reported sales of 22,274 automobiles and Sports Activity Vehicles (SAV), up 15.2 percent compared to the 19,328 vehicles reported in February 2006.
Year-to-date, BMW reported sales of 42,035 vehicles compared to the 38,602 reported in the same period a year ago, an increase of 8.9 percent.
BMW Automobile Sales
BMW’s monthly automobile sales increased 12.2 percent for the month, at 17,342 versus 15,463 in February 2006. This is due, in part, to the strong reception of the new 3 Series Coupe and the new 3.0-liter twin-turbocharged inline six-cylinder engines available in all variants of the 3 Series. For the first two months combined, BMW automobile sales increased 6.3 percent to 32,871 versus 30,918 reported in the same period last year.
BMW Sports Activity Vehicle Sales
February sales of BMW Sports Activity Vehicles were up 27.6 percent, to 4,932 vehicles over the 3,865 reported in the same month a year ago, due to strong sales of both the X3 and the new X5. Year-to-date, BMW SAV sales increased to 9,164 vehicles from 7,684 in 2006, up 19.3 percent.
Certified Pre-Owned
BMW’s Certified Pre-Owned vehicle sales decreased 10.3 percent in February - following a record February in 2006 - to 5,706 vehicles over the 6,364 reported in February 2006. Year-to-date, CPO sales are down to 11,170 vehicles over the 12,125 reported in the same period in 2006 for a decrease of 7.9 percent.
MINI Brand
MINI Automobiles
MINI USA reported February sales of 2,368, down 12.0 percent compared to the 2,690 sold in February 2006. MINI USA also reported sales of 4,418 for the first two months of 2006, a decrease of 21.6 percent over the 5,634 sold in the same period a year ago. The sales reflect the lower inventory associated with the model changeover. With the all-new MINI Cooper and MINI Cooper S introduction on February 17th, sales are expected to increase in March.
BMW GROUP IN AMERICA
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all Z4 models and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 339 BMW passenger car centers, 334 BMW Sports Activity Vehicle centers, 143 BMW motorcycle retailers, 81 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet at:
www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com
