An Inconvenient Truth Director-Producer Davis Davis Guggenheim Set To Drive BMW Hydrogen 7

Academy Award Winner Becomes Latest To Be Given BMW Hydrogen 7 For Everyday Use on U.S. Roadways.

BMW today announced that Davis Guggenheim, the director-producer of the Academy Award-winning documentary An Inconvenient Truth, is the latest person to be given a BMW Hydrogen 7 for everyday use on U.S. roadways. Guggenheim first opted for a BMW Hydrogen 7 as his green ride of choice to the 2007 Academy Awards.

The culturally-significant documendary based on a slide show about global warming given by former U.S. Vice President Al Gore, Guggenheim’s An Inconvenient Truth helped successfully spark a public dialog about global warming, its impact on the future of our planet and, most importantly, what we can do now to make a difference.

“I am thrilled to be able to drive the BMW Hydrogen 7,” said Davis Guggenheim. “My work on An Inconvenient Truth left me with a profound respect for our planet and the urgency to create change. I am excited to learn about the new technologies that are essential if we are going to solve this great problem. Every mile covered in a hydrogen-powered vehicle like the BMW H7 makes a difference.”

In addition to his work on An Inconvenient Truth, Guggenheim served as director, producer or writer on a number of successful projects for both the big- and small- screen. He was executive producer for the Oscar®-nominated film Training Day, starring Denzel Washington; and he recently directed episodes of critically-acclaimed television programs including The Shield, Alias, 24, NYPD Blue, ER and more.

Guggenheim joins several other preeminent figures in entertainment, government, the environment and more, as the latest member of the BMW Hydrogen 7 Pioneer Program, designed to help the company in its mission to build widespread support of hydrogen as a viable alternative to fossil fuels.

Running in hydrogen mode, the BMW Hydrogen 7 essentially emits nothing but water vapor, representing a major step in reducing harmful CO2 emissions. It is not a concept car, but a production model vehicle that has successfully completed the entire Product Development Process. While the BMW Hydrogen 7 is not for sale, it is considered to be a milestone in bringing forward hydrogen as the sustainable fuel for individual transportation.

By harnessing the power and influence of individuals who, like Davis Guggenheim, are at the forefront of their respective disciplines, BMW hopes to continue to generate support of hydrogen-drive vehicles in the short term and stimulate demand for a viable hydrogen infrastructure in the long-term.

A number of entertainers, politicians, business leaders and more have opted for a BMW Hydrogen 7 as their energy-efficient ride of choice, including Brad Pitt and Angelina Jolie at the “Ocean’s 13″ premiere in Hollywood; Fox Entertainment Chairman Peter Liguori at the FOX All-Star Party in Santa Monica; Richard Gere and Sharon Stone at the Cinema for Peace Gala in Berlin; and Best Foreign Language Film Oscar® winner, director Florian Henckel von Donnersmarck at the 2007 Academy Awards; among others. The vehicle has also made an impact oversees, with luminaries such as Michael Glos, German Federal Minister for Economy and Technology, and Günter Verheugen, Vice President of the European Commission, world renowned soprano Anna Netrebko and many others covering more than 1.3 million miles worldwide.

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This entry was posted on Friday, October 5th, 2007 at 8:23 am and is filed under Technology, Research & Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.