BMW Group Achives New Sales Record In April
In April this year, the BMW Group delivered 118,456 automobiles to customers, which is 3.0% above the figure for the same month last year (114,996). The company has never sold as many cars in April before. For the year to the end of April, volume sales achieved by the BMW Group rose by 0.8% to 451,683 automobiles (previous year: 447,944). Seen individually, the three Group brands, BMW, MINI and Rolls-Royce, also all recorded an increase in April and for the year to the end of April.
As already reported, after a restrained start to 2007 due to model cycle factors, the company is expecting dynamic growth over the next few months, and growth in the high single-digit range on a yearly basis. This will mainly be powered by the reworked models of the BMW 5 Series, the new BMW 1 Series three-door version, coming in May, the new generations of the BMW 3 Series Coupé and Cabrio and the new BMW X5.
Dr. Michael Ganal, member of the Board of BMW AG responsible for sales and marketing, said, “With every single one of our new models, we are proving the fact that combining the ultimate driving experience with reduced CO2 emissions is not a contradiction in terms. The outstanding popularity in the market of our new cars in particular proves this most impressively.”
Sales of the BMW 3 Series Cabrio in April 2007 reached 5,189 units
(previous year: 2,562), which is 102.5% above last year’s figure. The 3 Series Coupé stands at 6,819 vehicles sold, which is almost four times (+275.3%) the previous year’s level (1,817). Sales of the BMW X5 have also rocketed, with an increase of 45.6% to 8,653 (previous year: 5,941). And the BMW 5 Series, with 18,254 units sold, has also exceeded the previous year’s figure (18,096) by 0.9%.
Altogether, the BMW brand increased its sales in April 2007 slightly by 0.5% to 100,141 units (previous year: 99,622). This means that for the first time ever more than 100,000 BMW brand automobiles were delivered to customers in an April. For the year to the end of April, the number of deliveries to customers (382,945) also rose slightly by 0.9% to 386,273.
The new generation of MINI is now available in all the major markets worldwide. This caused sales to rise by 19.2% in April to 18,263 MINI sold
(previous year: 15,323). For the year to the end of April 2007, the world’s most successful small car in the premium segment is 0.6% above last year, with 65,245 deliveries to customers (previous year: 64,841).
Rolls-Royce Motor Cars delivered 52 Phantoms in April (previous year: 51/+2.0%). In the first four months of 2007, 165 cars were handed over to customers (previous year: 158/+4.4%).
In the motorcycles segment sales figures rose in April by 1.0% to 12,320 units
(previous year: 12,200). For the year to the end of April, 13.2% more BMW vehicles (35,348 units) were sold than in the same period last year (31,237).
BMW Group April 2007 sales and year-to-date at a glance
| April 2007 | Compared with previous year | Year-to-date April 2007 | Compared with previous year | |
| BMW Group Automobiles | 118,456 | +3.0% | 451,683 | +0.8% |
| BMW | 100,141 | +0.5% | 386,273 | +0.9% |
| MINI | 18,263 | + 19.2% | 65,245 | +0.6% |
| Rolls-Royce | 52 | +2.0% | 165 | +4.4% |
| BMW Motorcycles | 12,320 | + 1.0% | 35,348 | + 13.2% |
